FAGE Re-Branding (SCAD project) designed for 1 of 2 creative strategies. For this second strategy, “Fewer Ingredients, More Possibilities”, my teammates and I wanted the brand to be seen as exciting, fresh, and approachable, focusing on educating consumers on FAGE’s benefits and how it can help maintain a healthy and active lifestyle. We wanted each of our deliverables to help accentuate FAGE’s health benefits and help build the brand’s overall standing with existing consumers and generate new consumers.

List of deliverables I’ve created for Strategy 2 and as shown:

-FAGE’s Stationery (Letterhead, and Company Envelope (Front & Back).

-FAGE’s Packaging Re-Design (Cup Lid, Front of Cup, and Label).

-FAGE’s Website Re-Design (Two Design Examples)

-FAGE Animated Social Media AD (Gif)