FAGE Re-Branding (SCAD project) designed for 1 of 2 creative strategies. For this second strategy, “Fewer Ingredients, More Possibilities”, my teammates and I wanted the brand to be seen as exciting, fresh, and approachable, focusing on educating consumers on FAGE’s benefits and how it can help maintain a healthy and active lifestyle. We wanted each of our deliverables to help accentuate FAGE’s health benefits and help build the brand’s overall standing with existing consumers and generate new consumers.

List of deliverables I’ve created for Strategy 2 and as shown:

-FAGE’s Stationery (Letterhead, and Company Envelope (Front & Back).

-FAGE’s Packaging Re-Design (Cup Lid, Front of Cup, and Label).

-FAGE’s Website Re-Design (Two Design Examples)

-FAGE Animated Social Media AD (Gif)

Macaron Pull-Out Box Packaging (SCAD project) constructed by hand for (company of choice and inspired by) Le Macaron French Pastries. Incorporated a custom digital watercolor design, augmented reality code, and macaron flavor card. Also created vehicle wrap mockups to market the brand.

Photoshop //

Illustrator //

Designed a print narrative of my grandmother’s precious life story. Expressed type as voice in a way that represents her personality, life story before dementia, and current lifestyle habits.

Displayed my favorite spreads

Photoshop //

Illustrator //

InDesign //

Promotional website banners made for Boho Bum Island’s front page.

Photoshop //

Photography by: Curtis Childs III and Individual Brands

For my Typography I class, we needed to design and create a typographic poster based on our assigned typeface and the history behind it; mine being Trebuchet. For this poster, I chose to incorporate hues of the successful corporation, Microsoft, as Trebuchet was design specifically for the company, created by Vincent Connare in 1996.

For my Typography I class, we needed to design and create a typographic poster based on our assigned typeface and the history behind it; mine being Trebuchet. For this poster, I chose to incorporate hues of the successful corporation, Microsoft, as Trebuchet was design specifically for the company, created by Vincent Connare in 1996.

Created three Calendar Posters demonstrating Separation, Fusion, and Fragmentation for my Typography II class. My posters were based on my hometown of Miami, FL inspired by the Art Deco theme that is praised here.

Photograph (shot/edited by me) chosen by Hospitality Design Magazine to be featured in their Spring Issue while working with Valley Forge Fabrics.

Editorial photography of new and upcoming releases for Valley Forge Fabrics’ website. Editorials are also submitted for potential magazine feature.

Photography and graphic content created for Valley Forge Fabrics’ social platforms.

Custom logo, business card & letterhead design for West Palm Beach realtor.

Custom logo and business card design for realtor in Miami, FL. Business card was also made to be editable between her and internal realtor associates.

Custom logo, business card and polo/t-shirt design for West Palm Beach Welder.